Is your website Mobile-Friendly?
As you may have already heard, April 21st, 2015 was a big day on the web. Google rolled out their mobile-friendly update. You may be thinking to yourself, “Great, but what does this have to do with me?”
Well, if you have a website that is mobile-friendly, Google will be boosting the ranking of your mobile friendly pages on their mobile search results. This is being done to help Google searchers locate more relevant results while performing Google searches from their mobile devices. I’m sure that at least once in your mobile web browsing experience you have accessed a page that is nearly impossible to navigate and you have experienced the frustration of having to tap, zoom and horizontally scroll locate the content you need.
Does this affect your search rankings performed from other devices, such as a desktop computer or an iPad? No. The update affects only rankings by searches performed on mobile devices across all languages and locations globally.
Does this change affect your whole website? No. It only applies to individual pages. So, if your website has a total of 15 pages and only five of them are mobile friendly pages, only the five mobile-friendly pages will be impacted positively and the others may be ranked lower. So, in short, by making ‘mobile-friendly’ pages MORE visible, Google has made the ‘non-mobile-friendly’ pages LESS visible, meaning these pages may lose some rankings.
How can you tell if Google thinks a page on your website is mobile-friendly or not? You can use this link to test your pages: https://www.google.com/webmasters/tools/mobile-friendly/
If you’ve made your site mobile-friendly after April 21st, how long until it will be considered mobile-friendly in the search rankings? Google determines whether or not a page is mobile friendly every time it is crawled/indexed so you won’t need to wait for another update to occur. Once a page becomes mobile-friendly, you can either wait for Googlebot for smartphones to automatically re-crawl and index the page, or, if you don’t want to wait for the bot to crawl the site, the process can be sped up by asking Google to re-crawl your urls; see link for more info: https://support.google.com/webmasters/answer/6065812