Did you know that different colors can evoke different feelings, attitudes and emotions? This is known as color psychology. When the correct colors are incorporated in your web design you have a better chance of winning over your viewers and getting them to accomplish whatever goals you have set for your website to achieve.
So, let’s get down to it and break down the colors and their meanings:
Red is a high visibility, emotionally intense color that stimulates quick decision making. It is often associated with associated with:
The color red commands the attention of the viewer as well as demands action.
Orange, like red, is another high visibility color—however it is not quite as “aggressive” as red. Orange can be associated with feelings of:
Orange is seen as friendly, playful and energetic therefore as viewers of the color and we all can relate to it in some way.
Yellow is a cheerful, attention grabbing color but can also be perceived as a mellow and soft color. The color yellow suggests feelings of:
Additionally, yellow suggests spontaneity—therefore it should be avoided if you want to suggest stability or safety with your brand.
Green is a calmer color that is commonly associated with nature and tranquility. The color green evokes feelings that suggest:
Green contains many of the same calming attributes of the color blue but adds a touch of energy from the color yellow.
Blue is a calming, tranquil color that is often associated with stability. Just as we can rely on the knowing that the ocean and sky colors are always going to remain constant, we can also use this theory in the utilization of the color blue. Blue is commonly associated with feelings of:
The meaning of blue can be widely interpreted depending on the exact shade and hue of the color, where lighter blues can be seen as refreshing and friendly, whereas darker blues are seen as stronger and reliable colors.
Purple combines and suggests the stability of blue and the energy of red. It symbolizes:
Different variations of purple can be used to convey different feelings. Lighter shades of purple can be viewed as lighthearted, romantic and floral. The darker shades may be perceived as more intellectual as well as dignified.
Remember, first impressions are everything. The colors employed in both your logo and website will determine how your company is perceived by its viewers upon visiting your website for the first time. Colors can evoke feelings, emotions and sometimes even memories—use these to your advantage!